What Our Students Say
★★★★★ 4.60 out of 5 · 124 reviews
Having a background in luxury retail, I was already familiar with some concepts, but I found the insights into the psychological aspects of consumer behavior particularly enlightening. While the course was well-structured and informative, I felt it could have included more real-world examples or case studies to better illustrate the strategies discussed.
After watching one of the lessons, I experimented with crafting a branding concept for a fictional luxury watch line, focusing on how to tell a compelling story through design and messaging. It was exciting to see how small details like the choice of color palette and font could evoke a sense of exclusivity. While the course was insightful, a few sections felt like they revisited similar ideas, which slightly slowed down the overall experience.
I had zero knowledge about luxury brand management, so I was worried this course might go over my head, but it turned out to be very accessible. The section on 'Opportunities In India' was explained so clearly that even someone like me, with no background, could easily understand and feel excited about the potential in this field.
